Posizione Aperta


DIGITAL MARKETING & COMMUNICATION SPECIALIST – brand Karpos

MAIN ACTIVITIES

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies.

MAIN CHARACTERISTICS AND SKILLS

  • Proven experience in the role, in the Outdoor sector
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in setting up and optimizing Google Adwords campaigns
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Professional experience in Google Analytics
  • Demonstrable experience in managing Adobe Platform
  • Sports & Outdoor photography passion
  • Outdoor enthusiast
  • Fluent Italian and English