You’re a cyclist whenever.

If you’re a cyclist, you’re always a cyclist.
You’re a cyclist when you wake up in the morning and your first thought goes to that evening’s training session.
You’re a cyclist when you wear a short-sleeved jersey: the tan lines don’t lie; they reveal your identity to anyone you meet on the road.











You’re a cyclist because your essence is that of being a cyclist, of riding your bike on any occasion — to train, to race, to get around town, to go to the office, to go to a concert.
When you’re riding, you’re a cyclist. And you expect the best from yourself and from what makes you a cyclist, regardless of the reason you’re on the bike at that moment.
You’re a cyclist whenever. It’s all about your essence.