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DIGITAL E-COMMERCE MANAGER
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social
Developing and managing digital marketing campaigns.
Devising strategies to drive online traffic to the company website.
Identify trends and insights, and optimize spend and performance based on the insights.
Tracking conversion rates and making improvements to the website.
Utilizing a range of techniques including paid search, SEO and PPC.
Overseeing the social media strategy for the company.
Managing in accordance with global brand direction online brand and product campaigns to raise brand awareness.
Improving the usability, design, content and conversion of the company website.
Responsibility for planning and budgetary control of all digital marketing.
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Collaborate with internal teams to create landing pages and optimize user experience.
REQUIREMENTS OF THE ROLE
Bachelor degree in Marketing.
Experience managing PPC, SEO and Affiliate programmers.
Strong understanding of current online marketing concepts, strategy and best practice.
Experience in ecommerce, SEO, PPC, Email marketing, and social media.
Previous experience in a similar digital marketing role.
Manifattura Valcismon S.p.A. Via Marconi 81/83, 32030 Fonzaso (BL)