Sportful started as a sporting dream, a goal, an ambition.
Olindo & Irma Cremonese, from Asolo in Italy moved to the foothills of the Dolomites in 1946 to build a business - initially shearing, carding & spinning wool yarn. Eventually the business evolved - producing quality underwear in the late 1960s under the name Manifattura Valcismon.
Sportful’s story really starts in 1972 when their son, Giordano Cremonese, became intrigued by the challenge of the new Marcialonga cross-country ski race- taking place near his home.
Though he was a keen cross country skier & athlete in general, he felt that the clothes available at the time were inadequate for such a long race in a cold valley. He set about producing some of his own designs using Acrylic fabrics that were state of the art at the time, the finishing touch on the garments was the ‘Sportful’ logo to highlight their design & purpose.
On a cold January morning in Val di Fiemme, Giordano lined up with the hundreds of other skiers & took on the tough course with his bright orange suit designed to keep him warm & comfortable for the 70km race.
His unique clothing received many compliments & enquiries - he realized that there must be a demand for quality clothing designed specifically for the sport. By 1973 Sportful was officially up & running with orders coming in from across the Dolomites for his unique specialist cross-country clothing.
In 1985 with a solid reputation for ski wear, the Sportful brand followed Dr. Cremonese’s other sporting passion & began to develop clothing for cycling, using it’s knowledge gained from designing apparel to perform comfortably in changing conditions. The brand was well received in the cycling community, with teams such as Ceramiche Ariostea ,Maglificio Bianchi using Sportful. Within a few years was in use by possibly the most successful team of all time –Mapei & then later the honour of clothing the Italian National team who won 6 World Championships and 1 Olympic title in Sportful.
Family has always been the core of the Sportful brand, from its beginnings as Manifattura Valcismon with Olindo & Irma selling their wool to the factories of Veneto, passing their business on to their son Giordano and now his children, Alberto, Alessio, Dario & Gioia, have all had important roles within the business since 1995. It’s an extended family too, some of our staff have been here for over 40 years and the business is still in the same valley as it started, back in 1946.
We have a passion for the mountains around us. Whether we ski, cycle, hike or climb we are extremely lucky to have the spectacular playground of the Dolomites on our doorstep and take every opportunity to make the most of them, you can see their influence in many of our products, whether it be the name of a jacket or a feature we thought of while half way up a rock face, they are our inspiration.
In 2007 Sportful drew from it’s love for the mountains, creating the Karpos outdoor clothing line, a range of technical product designed to perform in alpine environments, whether climbing, hiking or ski mountaineering.
Innovation & design has always been key to our products, something clearly demonstrated by the success of our athletes over the past 40 years.
We’ve been technical supplier of clothing for some of the biggest names in our sports - in the past from Mapei & Team Italia to our current partnership with Tinkoff Saxo. In Cross Country we’ve sponsored the Italian, French, Czech, Finnish, Ukraine & Kazakhstan national teams and in Ski Mountaineering the Spanish & Italian teams. We have always strived to make the best products possible to ensure top-level athletes have the leading edge.
Some things always remain the same though; we are driven by our love of sport, mountains & our desire to innovate.
We are Sportful.