Sportful & Pro Cycling: Decades of Innovation on the World Stage
When performance, aerodynamics, and weather protection matter most, professional cyclists turn to Sportful. Founded in the heart of the Italian Dolomites, Sportful has spent decades co-engineering premium cycling apparel with the world’s elite riders and UCI WorldTour teams.
WHY THE PELOTON CHOOSES SPORTFUL
WorldTour Proven: Tested at the highest level of racing alongside legends like Fabian Cancellara, Peter Sagan, and top-tier WorldTour teams.
All-Weather Mastery: Developed in the harsh weather of the Italian Dolomites, our flagship Fiandre collection guarantees complete protection without sacrificing breathability.
Aerodynamic Precision: Every seam, fabric placement, and panel is wind-tunnel tested to deliver maximum watts saved on race day.
Pro-Level Comfort: Race-fit ergonomics and high-density chamois design ensure total comfort over 200+ kilometer rides.
FROM LEGENDARY PARTNERSHIPS TO YOUR LOCAL RIDE
For decades, Sportful has driven innovation from inside the professional breakaways:
Late 90's
Mapei & The Italian National Team
- 1985: Sportful debuts in the pro peloton with MECAP / Supermercati Brianzoli.
- 1994–1998: Outfitting the legendary Mapei squad during their historic sweep of the Spring Classics and Paris-Roubaix.
- 1998–2007: Partnering with the Italian National Team, riding to World Championships and Olympic Gold with Paolo Bettini and Mario Cipollini.
The WorldTour Giants (2008–2023)
Saxo Bank, Tinkoff, Total Energies & BORA-hansgrohe
- 2008–2016: Partnering with Team CSC / Saxo Bank / Tinkoff co-developing extreme-weather gear alongside Fabian Cancellara and Alberto Contador.
- 2017–2023: Joining forces with BORA-hansgrohe and triple World Champion Peter Sagan to push aerodynamic boundaries and race-day performance.
Also, partnering with TotalEnergies to bring WorldTour-proven textile engineering to the ProTeam circuit.
- The Fiandre Breakthrough: Using WorldTour feedback to launch the revolutionary weather-proof Fiandre collection.
Shaping the Future of Racing (2025- Present)
Tudor Pro Cycling Team
- 2025 – Present: Official technical partner of Tudor Pro Cycling, co-engineering next-generation race wear with stars like Julian Alaphilippe and Marc Hirschi.
- Pro-Led Innovation: Testing advanced thermoregulation and sustainable high-performance fabrics directly in the modern peloton.
“Every detail we sew into our everyday collection is a direct solution to a problem solved for a professional rider in the heat of battle.”
Discover the collection
TUD SUPERNOVA JERSEY
