Manifattura Valcismon S.p.A. is looking for a Digital Advertising Specialist to join our Global DTC team. Reporting to the Digital Advertising Manager, you will be responsible for planning, executing, and optimizing advertising campaigns across the company’s brands, with a primary focus on Castelli and Zoot.

Key Responsibilities

• Campaign Management: Design, implement, and manage multichannel paid campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook, Instagram).
• Full-Funnel Strategy: Build and execute advanced campaign structures aligned with business KPIs: traffic, lead generation, ROAS, and brand equity.
• Audience & Targeting: Manage audience segmentation using custom audiences, lookalikes, remarketing, and advanced funnel logic to reach cycling and triathlon enthusiasts worldwide.
• Data Analysis & Optimization: Conduct deep, ongoing analysis using GA4 and platform data to identify trends, optimize budgets, and improve ROAS/CPA performance.
• Creative Collaboration: Work closely with Content and Design teams to brief and develop high-performing creative assets (static and video) aligned with each brand’s identity.
• Budget Management: Efficiently manage and allocate ad budgets across different markets and product categories.

Requirements & Skills

• Technical Skills: Deep knowledge of GA4 and Meta Business Suite; hands-on experience with bidding strategies (CPA, ROAS) and A/B testing methodologies.
• Analytical Mindset: Ability to translate raw data into actionable insights and strategic recommendations.
• Copywriting: Ability to craft compelling, brand-aligned ad copy that engages technical users and athletes.
• Passion: A genuine interest in the world of cycling and triathlon is a strong plus.
• Nice to Have: Ability to ensure precise tracking setup by configuring events via Google Tag Manager (GTM), Meta Pixel, and Conversions API (CAPI).

Education & Experience

• Degree in Digital Marketing or related fields
• Fluent written and spoken English (essential given the international scope of the role)
• At least 2 years of proven experience managing Google Ads and Meta Ads accounts (preferably in the E-commerce/DTC or Sporting Goods sector)

What We Offer

• Growth: The opportunity to work within a solid, steadily expanding international group at the forefront of technical sportswear.
• Impact: Direct responsibility for driving the global digital growth of brands dressing ProTour champions and outdoor pioneers.
• Environment: A dynamic, passionate, and professional team based in the heart of the Italian Dolomites (Fonzaso).